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How JN Agency improved website traffic by 380% for Umbrella Taxes

Summary

JN Agency partnered with tax and financial services franchisee Umbrella Taxes to improve the company’s website performance with the goal of attracting new business owners.

 

Our Role

Branding

Digital Strategy

Website Design & Development

 

About Umbrella Taxes

Umbrella is a tax preparation and financial services industry leader that has processed more than 500,000 tax returns across 1,500 franchise locations nationwide since 2010, based in Arlington, Texas.

Target Audience:
Tax professionals and accountants who want to earn more profits, and aspiring entrepreneurs.

The Challenge

Increase Leads/Inquiries on company’s Website

Umbrella Taxes needed to update their online brand, and improve website performance including responsiveness, speed and usability. They also lacked the ability to measure user behavior.

The Solution

A Simplified Marketing Website with Clear Goals

Over the course of six weeks we designed a beautiful, new responsive and modern website that meets all the standard web requirements today. We also setup custom tracking throughout the site so that Umbrella can track how their users are behaving on their site and invest in the areas that are converting best. These changes have led to a huge increase in leads and as the whole process is easily trackable the process is getting better and cheaper every month.

REBRANDING STRATEGY. Renamed “UFSTSG” to “Umbrella Taxes” and developed a new visual style guide.

SIMPLIFICATION OF SITE CONTENT AND USER FLOW. Reduced text, updated visuals and simplified navigation to maximize conversions.

NEW MARKETING FUNNEL STRATEGY. Calls-to-action were implemented to drive visitors toward “events” or marketing goals such as live-chat, ebook downloads and contact forms.

COMPREHENSIVE REAL-TIME ANALYTICS SYSTEM. Enabling the company to view their campaign analytics in real-time.

 

Before – Homepage

After – Homepage

Before – About Page

After – Homepage

Before – Get Started Page

After – Get Started Page

The Results

%

Increased website visits

%

Increase website sessions

%

IncreaseD goal completions

Get Started

Are you ready to drive leads, improve your marketing and attract more distributors?

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