How JN Agency improved website traffic by 380% for Umbrella Taxes
JN Agency partnered with tax and financial services franchisee Umbrella Taxes to improve the company’s website performance with the goal of attracting new business owners.
Website Design & Development
About Umbrella Taxes
Umbrella is a tax preparation and financial services industry leader that has processed more than 500,000 tax returns across 1,500 franchise locations nationwide since 2010, based in Arlington, Texas.
Tax professionals and accountants who want to earn more profits, and aspiring entrepreneurs.
Increase Leads/Inquiries on company’s Website
Umbrella Taxes needed to update their online brand, and improve website performance including responsiveness, speed and usability. They also lacked the ability to measure user behavior.
A Simplified Marketing Website with Clear Goals
Over the course of six weeks we designed a beautiful, new responsive and modern website that meets all the standard web requirements today. We also setup custom tracking throughout the site so that Umbrella can track how their users are behaving on their site and invest in the areas that are converting best. These changes have led to a huge increase in leads and as the whole process is easily trackable the process is getting better and cheaper every month.
REBRANDING STRATEGY. Renamed “UFSTSG” to “Umbrella Taxes” and developed a new visual style guide.
SIMPLIFICATION OF SITE CONTENT AND USER FLOW. Reduced text, updated visuals and simplified navigation to maximize conversions.
NEW MARKETING FUNNEL STRATEGY. Calls-to-action were implemented to drive visitors toward “events” or marketing goals such as live-chat, ebook downloads and contact forms.
COMPREHENSIVE REAL-TIME ANALYTICS SYSTEM. Enabling the company to view their campaign analytics in real-time.
Before – Homepage
After – Homepage
Before – About Page
After – Homepage
Before – Get Started Page
After – Get Started Page
Increased website visits
Increase website sessions
IncreaseD goal completions
Are you ready to drive leads, improve your marketing and attract more distributors?